The coronavirus is creating a new dynamic for death care workers. Funeral homes and crematoriums are now responsible for protecting staff and the public from the spread of what can be a deadly virus. This means new policies and standards, which have to be delicately approached as families are grieving and want to honor their loved ones. Discover three companies that are standing out of the crowd with their dedication to their communities and sincere, yet informative marketing messaging.
The Morris Family video
Morris Family Funeral home’s have created a high quality personal video that clarifies the updates their homes will be having to their facility, as well as instilling hope in the community. It’s an impressive video where the president of the company speaks directly to the audience. He is letting viewers know that the facility will remain open, but that it is updating service options to create more safety for grievers. It is a great and effective example of a way to reach and speak to potential clients in a difficult time. To date the video has almost 2000 views on social media.
Resting Waters Social media tactic
Resting Waters is a Seattle based pet aquamation facility that has been the epitome of beign transparent with their clientele, keeping followers updated on any changes in their service availability, as the recommendations and quarantine suggestions continue to grow. The facility is showcasing how to continue service in a safe manner and manage client expectations during a terrible time. Instagram and facebook are their main tools being utilized and the past four posts have gathered support and engagement from more than 600 viewers. Their last post was especially heart warming, giving suggestions for ways a family can honor their beloved pet in a service at home before bringing them in for their aquamation service.
T.Cribb & Sons multi channel approach
T.Cribb & Sons is doing their utmost to reach their community through a mix media approach. Creating a notification popup on their site, video content, and posting regularly on social media (Facebook, Instagram, Twitter) with updates on how their team is being proactive. With their video being viewed across media platforms around 300 times and receiving 377 (and growing) positive engagements from their community.
