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  • Benjamin de Niet

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Why retargeting is a crucial tactic for death care marketers

Marketing in death care is difficult as it is a saturated and an emotionally driven space. One way marketeers can attempt to continue their message...

Will biodegradable urns help the death care industry towards sustainability?

The growing acceptance of cremation and the public awareness about the environment has led to an increase in biodegradable urn offerings. It seems as if...

Neptune society being sued for not upholding prepaid service plan agreements

Neptune Society, one of America’s largest funeral service providers,  is being sued by the California attorney general accusing the company of not having enough reserves...

Cryogenically freezing… an option for the future?

Cryonics is freezing and storing a body after death with the hope that technology of the future will be able to resurrect those who have...

Why Funeral homes should add burials at sea to their offerings.

As cremations and customization trends continue to grow death care providers have an opportunity to provide a unique service to guests through ash scattering on...

Why the growing cremation sector is bound to make an impact on your business

In the 1960’s only 3.6% of Americans were cremated. Fast forward to 2015 and for the first time in US history cremations exceeded burials with...

China’s one child only policy ́s effect on the death care industry

Aging populations will be changing death care landscapes worldwide. How does a population of over 1.3 billion cope with these changes? From a developing to...

Preparing for the ‘Silver Tsunami’

What is the ‘Silver Tsunami’ and how can the death care industry prepare? A term first coined in 2015 is now making its way to...