Marketing in death care is difficult as it is a saturated and an emotionally driven space. One way marketeers can attempt to continue their message to consumers is through retargeting. What is retargeting? Retargeting means that visitors who came to…
Brilliant UK Campaign to promote talking about death
The fear of talking about the unknown and death is creating an unneeded tension during difficult times. Death care professionals see it time and time again, families come in unsure of what a loved one would have wanted, even potentially…
What the death care industry should know about price comparison sites
By 2021 more than 2.1 billion people are expected to shop online around the world. As a result price comparison sites will continue to pop up. The UK Competition and Markets Authority (CMA) estimates 85% of all UK internet users…
