New ways to host memorials and community engagement with Facebook adding more video options to their platforms

Updated video offerings make online gatherings easier than ever before. Whether it’s a memorial service or an industry Q&A there are now convenient ways to get together, thanks to tech-giant Facebook. Today video is no longer a nice option but…

One state’s regulations is another state’s funeral home opportunity

Funeral homes create new marketing strategies around varying regulations per state and funeral home.  As the coronavirus started to make its way across the United States it brought with it new regulations that have strangely differentiated in each state. Death…

Shakeup for death care e-commerce as Google makes their shopping listings free

Google announced that starting this week listing a product for sale on their shopping tab would now be free.  The tech giant, Google, is going back to its roots and making their shopping tab platform Merchant Center free for e-commerce…

Funeral workers receive heartwarming support thanks to a Facebook frame

In an effort to show support for those working through the difficulties of coronavirus, individuals with big hearts who want to show their appreciation have created facebook profile frames specific for death care professionals to add on their main Facebook…

Private video streaming solutions for virtual funerals and memorials

As the coronavirus continues to spread, virtual memorials are becoming a solution for families who want to witness the departed’s service. While there are free ways to live stream, which work fine for normal marketing efforts, protecting families’ privacy with…

3 Death Care professionals tastefully keeping families informed during Covid-19

The coronavirus is creating a new dynamic for death care workers. Funeral homes and crematoriums are now responsible for protecting staff and the public from the spread of what can be a deadly virus. This means new policies and standards,…

You are what you Google?

It sounds basic but have you Googled your company recently? How you appear on the first page of Google can greatly affect your business. The top five listings in Google’s search results receive about two-thirds of all clicks and beyond…

Funeral director takes on a classic ’62 Cadillac hearse reno to wow families

Entrepreneurs are always looking for a unique offering, which can sometimes be quite a challenge for funeral homes. But Smith-Kelleher Funeral Home’s Director Tim Kelleher found his in a 1962 Cadillac hearse. The almost 60 years old Cadillac had been…

How to promote your personal brand via LinkedIn

LinkedIn is the largest professional network in the world and, if utilized correctly, could be the door opener for your next opportunity. Be sure you don’t miss your next career advancement by not creating clarity about your personal brand.  Stand…

Why retargeting is a crucial tactic for death care marketers

Marketing in death care is difficult as it is a saturated and an emotionally driven space. One way marketeers can attempt to continue their message to consumers is through retargeting.  What is retargeting? Retargeting means that visitors who came to…