Marketing in death care is difficult as it is a saturated and an emotionally driven space. One way marketeers can attempt to continue their message to consumers is through retargeting. What is retargeting? Retargeting means that visitors who came to…
Will biodegradable urns help the death care industry towards sustainability?
The growing acceptance of cremation and the public awareness about the environment has led to an increase in biodegradable urn offerings. It seems as if every other booth at funeral fairs around the world have a new supply of biodegradable…
New tradition emerges in Holland honoring WWII Veterans on Christmas Eve
What started at a local cemetery in the small town of Holten, the Netherlands, has grown to become a yearly tradition that is quickly spreading throughout the Netherlands to honor those who liberated the country in World War II. 75…
Neptune society being sued for not upholding prepaid service plan agreements
Neptune Society, one of America’s largest funeral service providers, is being sued by the California attorney general accusing the company of not having enough reserves in the bank and misleading business practices Neptune Society is accused of pocketing $100 million…
Cryogenically freezing… an option for the future?
Cryonics is freezing and storing a body after death with the hope that technology of the future will be able to resurrect those who have passed. While the technology has yet to be invented and no one has been brought…
Why Funeral homes should add burials at sea to their offerings.
As cremations and customization trends continue to grow death care providers have an opportunity to provide a unique service to guests through ash scattering on the water. Lakes, rivers, and the sea offer a backdrop perfect for nature lovers, travelers,…
Why the growing cremation sector is bound to make an impact on your business
In the 1960’s only 3.6% of Americans were cremated. Fast forward to 2015 and for the first time in US history cremations exceeded burials with a staggering 47.9% compared to 42.5% burials. According to the National Funeral Directors Association (NFDA)…
China’s one child only policy ́s effect on the death care industry
Aging populations will be changing death care landscapes worldwide. How does a population of over 1.3 billion cope with these changes? From a developing to a developed country In the last 30 years the economy of China has taken flight.…
Preparing for the ‘Silver Tsunami’
What is the ‘Silver Tsunami’ and how can the death care industry prepare? A term first coined in 2015 is now making its way to reality and will have a significant influence on the death care industry in the coming…
Trinidad and Tobago plans to build a new palliative care unit
Health minister Terrence Deyalsingh announced on October 6th at the 7th Palliative Care Society conference that Sangre Grande will soon have a designated palliative care unit. The new unit will be designed based on the locally loved Caura hospital, which…