Businesses don’t have the luxury of ignoring bad online reviews anymore. Bad reviews turn away potential customers, tarnish business reputations, and are bad for SEO. No one likes to receive bad online reviews, but don’t let it get to your…
One state’s regulations is another state’s funeral home opportunity
Funeral homes create new marketing strategies around varying regulations per state and funeral home. As the coronavirus started to make its way across the United States it brought with it new regulations that have strangely differentiated in each state. Death…
Shakeup for death care e-commerce as Google makes their shopping listings free
Google announced that starting this week listing a product for sale on their shopping tab would now be free. The tech giant, Google, is going back to its roots and making their shopping tab platform Merchant Center free for e-commerce…
Private video streaming solutions for virtual funerals and memorials
As the coronavirus continues to spread, virtual memorials are becoming a solution for families who want to witness the departed’s service. While there are free ways to live stream, which work fine for normal marketing efforts, protecting families’ privacy with…
3 Death Care professionals tastefully keeping families informed during Covid-19
The coronavirus is creating a new dynamic for death care workers. Funeral homes and crematoriums are now responsible for protecting staff and the public from the spread of what can be a deadly virus. This means new policies and standards,…
You are what you Google?
It sounds basic but have you Googled your company recently? How you appear on the first page of Google can greatly affect your business. The top five listings in Google’s search results receive about two-thirds of all clicks and beyond…
Funeral director takes on a classic ’62 Cadillac hearse reno to wow families
Entrepreneurs are always looking for a unique offering, which can sometimes be quite a challenge for funeral homes. But Smith-Kelleher Funeral Home’s Director Tim Kelleher found his in a 1962 Cadillac hearse. The almost 60 years old Cadillac had been…